Have you ever noticed those tiny images on your browser tabs or bookmark bar? They actually serve a purpose that is pretty helpful. Favicons make it easy to recognize and locate websites based on branding recognition. What is a Favicon? A favicon is a tiny bit of branding that lives on the web browser tab
When we measure our site performance and usability, we don’t always consider Time to First Byte – but we should. TTFB can tell you a lot about your server speed and site health, and help you identify where you need to optimize for performance. In fact, it’s so important that Google has tweeted about its
Modern business runs on marketing, and it is nigh on impossible to make any mark in the business world unless your company embraces digital marketing. Marketers use their skills to analyze your business and determine the best way of promoting your brand to the broadest range of people possible. Having a strong and successful marketing
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Market your small business with big success after learning all you need to know about market research, branding, and SEO in our essential guide to marketing your small business. Tables of Contents Introduction What is Marketing? What is Branding? Steps to Marketing Website Marketing Search Engine Optimization Content Marketing Social Media Email Advertising Online Advertising
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Several different things are required for any individual or business to achieve and maintain a successful online presence. One of the most important things is compliance with search engine optimization (SEO), which largely determines if Google will show your content to people online when they search for specific information. Small businesses who don’t correctly follow
Content development strategies are all about creating and publishing content that helps you meet your business goals. Producing high-quality content helps you build trust with potential customers and retain your current ones. Make sure your content strategy is up-to-date to increase your brand awareness and drive traffic to your site. Whether you’re new to content
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Branding is a crucial aspect of your business; it’s how people identify you and your products and services. Your brand is what sets you apart from competitors and determines how your potential and current customers view you. What can branding do for your business, and how do you do it? Keep reading, and find out!
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