Introduction When it comes to starting a new business or forming a startup, one of the most important things to make sure you’re knowledgeable about is marketing analytics. Marketing analytics means measuring, managing, and analyzing marketing performance, basically seeing how effective campaigns and other marketing strategies actually were. Of course, when it comes to dealing

Introduction When it comes to growing a website or brand, email marketing has become one of the most important ways to accumulate, keep, and engage an audience after a smart SEO-focused blog. But it remains a difficult and tedious task to put an email list together for your next newsletter. Luckily, tools have become more

Subdirectories help you group content by subject matter and allow users to find additional information on your site about topics they are interested in. Ghost makes it easy to create subdirectories. Here’s an overview of the process: Ghost Posts vs Pages It may seem like we should be using pages (in the Ghost terminology)

Along with good content, links are the most important aspect of your site. They are a significant factor in page ranking, and they help users navigate your content. In this guide, we’ll go over HTML links, including how to add ‘nofollow’ links in the Ghost editor. We’ll show a quick and easy process for generating