Top 20 Marketing Analytics Books of 2020


When it comes to starting a new business or forming a startup, one of the most important things to make sure you’re knowledgeable about is marketing analytics. Marketing analytics means measuring, managing, and analyzing marketing performance, basically seeing how effective campaigns and other marketing strategies actually were.

Of course, when it comes to dealing with data, getting started isn’t always so straightforward. Luckily there are marketing analytics masters and experts who can guide us. We’ve compiled the 30 best marketing analytics books of 2020 to ensure you know everything you need to know.

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

The American Marketing Association named Mark Jeffery’s work the best marketing book of 2011. It’s all about making strategic investments in marketing, from branding and awareness to launching a new product. Even though it’s a bit older, in-depth researh from the Kellogg School of Management makes it relevant even to this day.

Lean Analytics: Use Data to Build a Better Startup Faster

Alistair Croll and Ben Yoskovitz’s book has over 30 case studies to show readers real-world examples of their practical lean analytics solutions at work. From researching problems to spreading the word about your product, this book gives you the focus and discipline you need to keep moving in the right direction.

Digital Marketing Analytics:  Making Sense of Consumer Data in a Digital World

Learn to get metrics right and perfect social media marketing with this guide by Ken Burbary and Chuck Hemman. They teach you how to use analysis to create experiences that focus on customers’ needs, track the performance of paid social media channels, and make the most of surveys and focus groups.

Web Analytics 2.0

Author Avinash Kaushik uses his latest book to show readers how they can take an extensive amount of online data and turn it into successful actions. He aims to simplify this data so you always make the most informed decisions in your career. All of the proceeds from this book are donated to charity.

Web Analytics: an Hour a Day

Here’s another book by Avinash Kaushik that’s sure to change the way you look at online marketing strategies. This time, Kaushik brings readers on a step-by-step guide on how to implement analytics strategies, offering insights and techniques that will help you develop a customer-focused mindset.

Google Analytics

This book by Justin Cutroni is a great place to start for business owners with an eCommerce store. It goes in depth with all of the latest tools and processes, showing you how to use them in the most effective ways possible.

Lean Analytics: Use Data to Build a Better Startup Faster

Track and analyze metrics to grow your startup successfully with Alistair Croll and Benjamin Yoskovitz’ newest guide. There are a lot of common mistakes that are addressed in this book, offering all the ways in which you can use data to find the right customers and promote your product effectively.


Search Analytics for Your Site Conversations with Your Customers

This guide by Louis Rosenfeld shows you all the different ways you can utilize your searchable website’s data to engage customers and improve your content and search performance. Find out what your audience’s unique wants and needs are and how to meet them.

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Sebastian Tonkin, Caleb Whitmore and Justin Cutroni show you how to use Google analytics to achive your business goals. This book features in-depth case studies focused on search advertising, optimization, campaigns, and increasing revenue.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

This book by Chuck Heann and Ken Burbary discusses digital, social, and traditional analytics and how all of them develop valuable insight. The authors discuss their experiences working with Fortune 500 companies, providing you with real-world applications of their tools and knowledge.

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Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business

In this new book, Eric Peterson helps you leverage your web traffic to improve your website. By knowing which reports you need to take a closer look at, you’ll know how to run your online business more successfully than ever before.

Data Smart: Using Data Science to Transform Information into Insight

Data scientist John Foreman simplifies the steps you need to take to process raw data into valuable business insights that inspire smart company decisions. By the end of this book you’ll be a data scientist yourself.

Social Media Analytics: Effective Tools for Building, Interpreting and Using Metrics

This book by Marshall Sponder will help you choose the best social media platforms to better achieve your personal business goals. It also goes into great detail on how to use the data you gather from these sites to determine ROI.

Google Analytics Integrations

Author Daniel Waisberg states that this book will get you a step closer to making your data meaningful and actionable. The goal of the book is to help you gain more customers and discover new growth opportunities by using Google Analytics correctly.

You Should Test That:Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Convert website visitors into customers with advice from Chris Goward’s book on analytical tools. Goward hopes that this book will help business owners break away from conformity and habit, resulting in better results and impressive gains.

Successful Analytics: Gain Business Insights by Managing Google Analytics

Brian Clifton wrote this book with aspiring managers in mind. It focuses on Google Analytics and what you can learn when it comes to investing in what’s important. You’ll feel in control once you truly understand what to do with the amount of data you can get from Google Analytics.

Social Media Metrics Secrets

This book by John Lovett helps you implement a framework that helps you gather useful data from social media campaigns and then apply it to your business’ future marketing plans. Find out how social media platforms can find your company more customers and generate more revenue.

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Internet Marketing: Start to Finish, Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM and Analytics

Dunrie Greiling knows internet marketing can be a bit of a confusing world. That’s why they wrote this book, along with Catherine Juon and Catherine Buerkle. They want to do more than help you understand analytics. They also want you to strategically attract profitable customers, avoid dangerous data, and ultimately make your small business a success story.

Thingalytics: Smart Big Data Analytics for the Internet of Things Cult of Analytics

Dr. John Bates uses real-life case studies from well-known companies like Coca-Cola and Greyhound Bus to show you how to use data analytics to guide successful actions. This book helps you take advantage of the fast Big Data that flows from the digital planet.

Driving Online Marketing Strategies Using Web Analytics Marketing Analytics

Whether you have a small startup or a large organization, Steve Jackson’s book shows you how to transform your business with your website’s content. He provides insight and tools that will help you use online search optimization to grow your customer base.

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At Mindspun, we understand the importance of an SEO-friendly website and how Google Analytics can help your company’s website gain new customers and make an impact on social media.

That’s why we put together this extensive list of marketing analytics books to guide you through this important aspect of your company’s road to success.

Have more questions? Contact us today.