Welcome to Mindspun

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Update 4/2021: GhostStead has been renamed to Mindspun and this article was updated to reflect the new name.

The Mindspun team is pleased to announce the general availability of Mindspun!

Mindspun is a modern publishing platform based on the Ghost Content Management System (CMS).  Ghost allows the user to add beautiful, performant web content in an easy to use editor, without any coding.

WordPress Alternative

WordPress runs 36.1% of all websites on the internet according to W3Tech.com (see here for the current numbers).  The reason is clear: it’s easy to get a WordPress site going and start writing content.  Wordpress is available from a myriad of hosting sites, it has been around forever, and starter plans are very affordable.  All you have to do is pick a plan, a domain, and start writing content.  But there’s a catch: although getting started with WordPress is easy, getting it right is hard.  Users quickly find themselves installing plugins and buying additional services to do things that should just work.  

Although getting started with WordPress is easy, getting it right is hard

The reason WordPress doesn’t just work for many things is that many of the tasks crucial to running websites today simply didn’t exist when WordPress was created in 2003.  To illustrate how much technology has changed, here is the top-of-the-line cell phone from Nokia, the largest cell phone manufacturer at the time.  The iPhone wasn’t released until 2007.

Of course, cell phones and websites are different, but this should give some idea of how much technology has changed in the last 17 years.

Subsequent blog articles dive deeper into the advantages of Mindspun over WordPress as a publishing platform, but here’s an overview of the three main categories.

  1. Search Engine Optimization (SEO)
  2. Security
  3. Performance

Search Engine Optimization

WordPress wasn’t designed for SEO.  At all.  At the time, this wasn’t even a consideration.  Today ensuring that your website is found by Google is a primary consideration.  Consequently, making WordPress content optimal for SEO requires third-party tools and/or a deep understanding of the underlying concepts.

The Ghost editor ensures SEO-friendly content struct with only a few basics.


Security is another concept that wasn’t nearly as big a deal in 2003 as it is now.  There are constant news articles about sites getting hacked and losing millions of users’ information.  Those are just the stories that make the news.

WordPress is one of the worst platforms for security.  ZDNet reported that 90% of all hacked CMS sites in 2018 were WordPress.  WPWhiteSecurity – an entire site devoted to reporting security issues with WordPress – states that 70% of all WordPress sites are insecure.  The list goes on and on.

Mindspun was built with security first, forcing users to use best practices.


The same design choices that make WordPress so easily configurable are also the reason WordPress performance suffers.  This is not to say that configurability comes at the cost of performance, just that the way WordPress provides flexibility causes performance to suffer.  WordPress uses PHP which runs on the server instead of delegating the rendering to the user’s browser.  This gives the user significant control over configuration since they can edit the code right in the browser, but means that significantly more server resources are needed for each additional concurrent user.  The worst aspect for WordPress is that performance problems don’t show up until there is a spike in traffic – precisely when the site needs to perform.

The Mindspun architecture allows more concurrent users for the same size server.

Welcome to Mindspun.  The above article summarizes why a viable replacement for WordPress has been needed for a long time.